Apple today shared its first ad for the iPhone 14 Pro, featuring new features such as car accident detection, the improved rear-view camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature.
“iPhone 14 Pro comes with Crash Detection, an essential new safety feature that can detect a serious car accident and automatically call for help even if it doesn’t,” Apple says in the description of the video. “Add this to the new 48MP Pro camera and a completely redesigned screen, and iPhone 14 Pro redefines what a smartphone can do. Again.”
With a new dual-core accelerometer, barometer and other sensors, Apple says iPhone 14 Pro models can detect a serious car accident and automatically call emergency services if a user doesn’t respond after a 10-second countdown. Apple says the feature relies on “advanced Apple-designed motion algorithms trained with more than a million hours of real-world driving and crash data” for greater accuracy.
The crash detection feature is also available on the new Apple Watch Ultra, Apple Watch Series 8 and the second-generation Apple Watch SE models.
Exclusive to iPhone 14 Pro models, Dynamic Island replaces the traditional notch on iPhone 13 models. Aided by software, the pill-shaped cutout morphs into various shapes and sizes for things like incoming calls, alerts, notifications, Face ID authentication, timers, turn-by-turn navigation, live activities, and more.
With an always-on display, the time, widgets and Live activities are always available at a glance on iPhone 14 Pro models. The screen also has a maximum brightness of 2000 nits outdoors, which is up to twice as bright as the iPhone 13 Pro’s screen.
iPhone 14 Pro models were available to pre-order earlier today and launch on September 16.