Apple in IPhone packaging Trademark Frenzy – channelnews

Always keen to cover all bases, Apple has filed an exhaustive array of new trademarks on iPhone text related to their retail packaging.

This includes the stylized M for Metal, which represents their low-overhead API for hardware acceleration related to graphics on Apple platforms.

As revealed by Apple-focused website Patently Apple, the company has also filed for the trademark “iPhone” as it relates to packaging at the US Patent Office #97731505 under International Class 016, which includes everything from cardboard boxes and containers to paper wine gift bags, paper food waste bags for household use, paper pet waste bags and paper shopping bags.

No doubt we all sleep better knowing that our Apple dog poop bags are trademark safe…

To better understand all of this, the US Patent Office defines an “exemplar” as an example of how a company is actively using its trademark in the marketplace with the goods or services related to their application – so back to the dog poop bags.

It’s what consumers see when they consider whether we want to buy things or subscribe to services provided by Apple in connection with their trademark.

Apple has applied for their trademark under International Class 009, which covers such things as downloadable application software and downloadable software for processing, transmitting, and displaying text, data, graphics, audio, audiovisual, and other multimedia content.

They also applied for all of this in Hong Kong under application #306122592.

Obviously fans of paperwork, they’ve also applied for a Registered Trademark Certificate (RTM) for “Live Text,” which the U.S. Patent and Trademark Office issued on Jan. 3.

This is filed under International Classification 009 and includes such things as computer software used to identify, read, decipher, copy, paste and translate text embedded in photographs and other images.

Last in the trademark flurry, they filed application #306146424 in Hong Kong for the trademark “Magic Keyboard Folio”, covering things like computer peripherals, keyboards, trackpads, accessories for a handheld mobile digital electronic device.

In light of all that, this is all important since the trademark registration only protects the classes identified in the original filing – so all of this would be vital if a lawsuit were to arise – even the dog poop bag stuff.