Apple leads premium smartphone segment in India with 40% share: report

Apple led the premium segment in India with a 40 percent share, followed by Samsung and OnePlus, with the country’s highest share ever in the September quarter.

Apple hit its all-time high of 5 percent in India’s smartphone market during the quarter, driven by strong channel pressure ahead of the holiday season.

According to Counterpoint Research, an iPhone (iPhone 13) topped the quarterly shipments of smartphones in India for the first time.

“In terms of price ranges, the premium segment (Rs 30,000 and above) hit its all-time high of 12 percent during this quarter,” said research analyst Shilpi Jain.

“The iPhone 13 became the top smartphone model in Q3 2022, a first for Apple in India,” she noted.

According to data from business intelligence platform Tofler, Apple India posted a net profit of Rs 1,263 crore, growing 3 percent (year-on-year) in the fiscal year, while sales rose a whopping 45 percent.

In India, not only high-end new generation Apple phones are flying off the shelves, older generation models like iPhone XR, 11, 12 and 13 are now popular among those who cannot afford the new handsets, thanks to attractive offers and schemes.

Samsung took second place in the premium segment and even led the mobile phone market (feature phone + smartphone) with a share of 18 percent.

It also remained the top selling 5G smartphone brand in India.

OnePlus grew 35 percent year-on-year in the third quarter thanks to the Nord CE 2 series and Nord 2T.

The brand remained in third place in the premium segment.

OnePlus led the Rs 20,000-Rs 30,000 price range, powered by its Nord portfolio.

The company also took second place in India’s 5G smartphone shipments in the third quarter of 2022, the report said.



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