Apple lovers in some Asian countries to pay more for iPhone 14


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SINGAPORE, Sept. 8 (Reuters) – Apple Inc (AAPL.O) held prices steady for its latest iPhone in the United States on Wednesday, but raised prices in some Asian countries where currencies have fallen against the dollar over the past year. read more

Buyers of the base iPhone 14 in Japan – where the yen has fallen 24% since September – will pay 20% more than for the iPhone 13 when it launched a year ago for 99,800 yen ($692.81).

The iPhone 13 currently costs 107,800 yen in Japan. Earlier this year, Apple increased the price of the model by nearly a fifth to 117,800 yen after the yen weakened. read more

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However, in China, Apple’s third-largest market after the United States, the company cost the iPhone 14 5999 yuan ($862.42) — the same as the iPhone 13’s launch price — despite a 7% drop in the currency. .

Analysts have said Apple should brace for a weakening demand in China, where the economy has been hurt by a series of COVID-19 lockdowns that have put pressure on consumer spending.

Apple’s April-June quarterly sales in Greater China fell 1% after a string of strong quarters in the region. read more

The company had previously announced discounts on iPhones in China, where the iPhone 13 is now available for 5,399 yuan.

Reuters Graphics

($1 = 144,0500 yen)

($1 = 6.9560 Chinese Yuan Renminbi)

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Reporting by Reuters agencies; writing by Sayantani Ghosh; Edited by Jason Neely

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