This story is part of Focal point iPhone 2022CNET’s collection of news, tips, and advice on Apple’s most popular product.
The Christmas shopping season is upon us, and that means Apple is getting ready to release its next iPhone. The company has announced an event for September 7, which it calls “Far Out” and will likely serve as the launch for the company’s latest phoneexpected to be called the iPhone 14.
The new iPhone is rumored to have an always-on screen similar to what’s now on the Apple Watch, allowing constant monitoring of information without ruining battery life.
Apple didn’t say what it plans to announce at its event, but just sent a cryptic invite to the press, with an Apple logo seemingly in a night sky, suggesting possible camera improvements or last year’s satellite distress call rumors. The image looks like something we could see from the James Webb Space Telescope, whose stunning photos have already begun to change how we see the cosmos since its initial release earlier this summer. In the announcement, Apple included the teaser words “Far out”.
read more: iPhone 14: This One Unexpected Thing Will Help Apple’s New Phone Succeed
The launch of the iPhone 14 also marks the 15th year since the debut of the original iPhone, in June 2007. At the time, the device was was not the sure hit it is today. Many viewers in the tech industry were excited about Apple’s prospects, but Apple hadn’t proven it could build reliable phone technology before then. It also faced huge competitors such as Microsoft, Palm and Research in Motion, whose BlackBerry devices dominated the business world at the time. Within a decade, Apple – as well as Google’s popular Android software – had conquered it all three companies.
While the iPhone will be a key product we’ll see at Apple’s event this year, and probably what most people will focus their attention on, the company is expected to hold other events later this year with other devices to show off. These include new Mac computers with improved chips and new iPads.
read more: Everything we know about the iPhone 14 . so far
When is the Apple event?
Apple’s online event will take place on September 7 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and 3 a.m. AEST. (Sorry, Australia.) Here’s a handy time zone converter to help determine what time it will be where you are.
Where can I watch Apple’s live stream?
You can stream Apple’s event directly from the company’s website. In the meantime, we’ll be covering the event live here on CNET.
What can we expect, besides the launch of the iPhone 14?
Apple’s digital events are produced quickly and smoothly. And even though Apple is now trying in-person events again due to health concerns amid the coronavirus pandemic slow decline, the company still seems to be applying what it has learned about how to make its events more attractive. At its latest event, the Worldwide Developers Conference (WWDC) in June, Apple held a livestream but then offered personal demos for the press afterwards.