What you need to know
- Instagram is rolling out scheduled posts that creators can use for roles, photos, and carousel posts.
- Creators and business accounts can schedule a post to go live within a maximum of 75 days of its creation.
- Instagram is also testing a new performance system for creators worldwide for their activity through Reels.
Instagram is starting to roll out scheduled posts and achievements in an effort to provide creators with more tools on the platform.
According to Instagram’s Creators account, both scheduled posts and performance are in-demand features based on user feedback. Scheduled posts, as it has started rolling out, should be global in the coming weeks.
Instagram’s first new feature offers creators and business accounts the ability to schedule a post up to 75 days in advance. These messages include roles, photos, and carousel messages.
The social media platform explains that users must first create a post before going to the “Advanced Settings” tab to set when it should go live. Users can select the time and date when the message should appear automatically before tapping ‘schedule’. This should help creators and businesses better plan and execute their content strategies.
Instagram is also looking at its new achievement system as a way to reward and celebrate its creators. These new achievements mainly relate to their role activity and reward them for things like collaborating with another creator.
Creators will also gain achievements based on how interactive their TikTok-like reels are. An example would be if they consistently use Instagram polls through roles, quizzes, and other methods. If a creator joins an ongoing trend or conversation around the social media platform by using a currently popular audio effect, that can also earn them an achievement.
Meta’s platform will notify creators if they’ve received an achievement from a recent Reels post. They can look at it to see what the achievement entails, while also looking at the achievements they have yet to achieve so they can figure out how to pursue it. These can be found by tapping the three-dot menu on a reel.
With the recent update, Instagram’s creator performance system has entered a global testing phase.