How did Apple get into the global smartphone market?
Apple Inc, a company that was founded on April 1, 1976 and entered the world of making smartphones in 2007. The very first iPhone was launched on June 29, 2007, when Steves Jobs introduced a touch screen device that could be operated with one hand with just one button as qwerty keyboards made waves from BlackBerry to other smartphone players around the world trying to get the most out of the smartphone. industry to achieve.
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Steve introduced the first iPhone with a huge screen (3.5-inch), without a keyboard but with one button to operate, a full touch screen with multi-touch functionality, and was certainly introduced as an evolutionary device to the market. The first iPhone with 4 GB RAM was launched for USD 499, which is about Rs 40,000 in India. And the 8GB RAM variant costs USD 599 which is about Rs 48,000 in Indian currency.
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Since then, to this day, the company launches its smartphones every year with great enthusiasm. Indeed, the brand has created a nominal value and when we talk about quality, the brand works specifically on the uniqueness of its product. Speaking from the marketing angle, the tech giant has worked very hard to become a tech giant. As Simon Sinek said in his video titled ‘golden circle’, he goes on to explain that people buy according to What the Seller is Selling, How the Seller is Selling and Why They Are Selling – hence intent plays a very important role, when we talk on corporate strategy, and Apple does indeed do justice.
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Today marks 15 years since the company launched its first iPhone. Since then, Apple has worked hard to improve its smartphone experience every year, all thanks to its R&D team that has been constantly developing high-quality technology for people around the world.
How iPhone made technology more premium?
Apple made a revolution in 2007 by removing a physical keyboard from a smartphone. When Jobs labeled the device as “an iPod, a phone, and an Internet communicator” all in a single smartphone, the iPhone subsequently shaped the future of smartphone technology worldwide. It has indeed set a standard for the premium smartphone category worldwide.
Today, even after the founder’s death, iPhone ranks high in the most premium category of smartphones. But with great technology comes a great price – and Apple has been working to preserve the premium smartphone category to make its iPhone series stand out. Recently, Apple launched the latest iPhone 14 series worldwide, which is available from Rs 79,990. So if you’re willing to buy an iPhone, you must have the means to afford one!
Why are Android phones cheaper than iPhones?
Android and iOS are the two most prominent operating systems in the world today. The market is dominated by these two operating systems, but earlier it was Windows OS, Blackberry OS and Java that helped the smartphone to perform the daily task without any hurdles, but they are extinct in the present times.
Today, these two operating systems – Android and iOS – are the driving force behind the smartphone world, and there are users who still debate and compare both devices – trying to justify which one performs better.
But there is something else that people are always talking about: the PRICES of the Android phone and iOS smartphones.
The Android devices are cheaper than the iPhones and I am convinced that you must have counted the devices to know the similarities and differentiators.
Android is significantly cheaper compared to an iPhone, Android has indeed led almost 85% of the market share of smartphones worldwide while iOS holds 15% of the market share.
Which OS is better – Android iOS?
It’s a hugely debatable topic when we start comparing both operating systems. Android is a Linux-based operating system and is partly an open source platform that is easily available – that’s one of the reasons why most smartphones in the market are dominated by Android.
On the other hand, iOS has design elements that are seen as a more user-friendly operator system and are available exclusively for Apple devices – therefore it does not have the open source capabilities and thus not available to the masses. Also, when we talk about safety and security, iOS platform is considered more secure as compared to Android platforms.
One should choose a device that suits their pocket, their use and their purpose. If you have a budget over Rs 80,000 and are looking for a style statement and security for your database then iOS is a good offer.
But when we talk about India, our country is largely dominated by the mid-range people who certainly dream of getting an iPhone, but who stop because of the price of the premium smartphone. This gives the customer no choice but to choose the Android devices that fall under the respective budget.
Android dominates the market
Android smartphones largely dominate the global market and there are a number of players who have created smartphones with Google-based operating system. Brands like Oppo, Vivo, Nokia, OnePlus, Samsung, Xiaomi, POCO and more bring devices with all the services a person needs.
From having a long battery life to having a great camera, fast processor and enough space to store the user’s entire universe, Android has more options to choose from depending on budget, features and availability. . Unfortunately, Apple, on the other hand, launches a set of smartphones once a year and the loyal customers of the iOS devices will have to wait another 12 months to get their hands on the latest variant. But this is not the case with Android smartphones – as the technology evolves every month – and the companies keep upgrading and launching new variants in a few months based on market demand.
Therefore, the Android smartphone has more accessibility, affordability and features that are almost comparable to iOS. But those people who have used iOS believe and feel that the power of iPhone’s processor and its performance is unmatchable that’s why they are willing to pay more than Rs 80,000 – Rs 95,000 to own an iPhone instead from moving to Android devices, which can come with stronger battery, great processor and perhaps flexibility (Samsung Galaxy Z Flip4, Samsung Galaxy Z Fold4, Oppo Find N, Moto Razr 5G-2020, Xiaomi Mi MIX Fold, TCL Trifold and more).
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