What you need to know
- Twitter Blue for Business is being rolled out to better showcase businesses and their affiliates.
- Affiliates, brands, support accounts, employees, and more receive a small badge that represents their company’s logo after verification.
- Twitter Blue has been relaunched on the web and iOS at $8 per month and $11 per month, respectively.
Twitter Blue is getting an additional feature for businesses to let everyone know who’s affiliated with them.
This is reported by the Twitter official after, the company rolled out “Twitter Blue for Business”. The purpose of this new subscription feature is to allow businesses to authenticate and differentiate themselves on the platform.
Twitter states that companies can link any number of affiliates, companies and brands to their main company account. Once this is done, those who have joined them will receive a small badge with the logo of the company they are affiliated with next to their blue or gold verified check mark.
We’re launching the Blue for Business pilot, so starting today you’ll see company badges on selected profiles. We are expanding the program soon and look forward to adding more companies in the new year! https://t.co/ytnMRO5rcEDecember 19, 2022
The social media platform does mention that it will share new criteria to meet, along with pricing and the evaluation process when everything is updated. For now, we know that a list of affiliates must be submitted to Twitter by the total company they will be associated with.
Twitter accepts people in leadership positions with the company, brands, support accounts, employees, and teams. In addition, journalists and top athletes are also eligible for this affiliate branding. Finally, in an incredible font size, the company states that “not all features are available on all platforms. Twitter Blue for Business features may change periodically as we continue to improve the service.”
When answering a question about how available this feature will be to businesses of various sizes, Twitter’s Esther Crawford replied, “Our goal is to make it accessible to businesses of all sizes – over time it will become a self-service system. Making this subscription even more accessible could come in 2023 as the platform looks to expand its availability.
Twitter Blue reappeared a little over a week ago with its relaunch. While it’s a subscription feature not yet available on Android phones, those on the web will have to pay $8 per month, while iOS settles for a bitter $11 subscription. This relaunch offers subscribers the blue verified checkmark, a feature for editing tweets, the ability to upload 1080p videos and some extras.
While Twitter Blue for Business is another tier on top of the recent subscription feature rollout, some may have noticed the square profile pictures on business accounts. While it might take some getting used to, this is probably another minor tweak to let users know right away what’s a business account and what’s not next to the gold verified check mark.